Lifestyle Shoot for Ellie Fashion Group – by Dan Krauss

Ellie Lifestyle

L.A.-based photographer Dan Krauss shares photos of a lifestyle shoot for an activewear company.

I wish every shoot could go this smoothly. A couple days before the shoot, Los Angeles got a bit of rain, which left some soft, wispy clouds lingering in the sky. It was perfect for diffusing the typically harsh light. I brought a light kit just in case we had to work around sun, but thanks to the clouds and a great assistant, we got away with one reflector for the whole shoot. The model was sweet and energetic, the make-up was flawless, and everyone was in a great mood. The whole shoot didn’t take more than 2 hours and we covered serious ground at the park, leaving some time to play around while the sunlight became softer and more vivid. As usual, my favorite image came seconds after we wrapped. I kept stopping to shoot as we walked back to our cars. The light was superb just before it dipped behind the hills. It’s a nice change from the news world to have some control over your environment/subject, and have a team helping you get the shots you need.

See more photos on Dan’s blog.

Ellie Lifestyle

Ellie Lifestyle

Ellie Lifestyle

Ellie Lifestyle

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