Charlotte, NC-based photographer Peter Taylor shot an advertising campaign for Alec Bradley Cigars.
When my very talented Art Director friend Jeff Moss moved away from Charlotte and down to sunny Ft. Lauderdale, I was sad we would not be working together again as often as we have been. He took a gig as the Creative Director for the Alec Bradley Cigar Co. But as soon as he got his first sunburn, we were collaborating on a new ad campaign! Jeff had designed the new cigar bands and the new ‘look’ for AB. Now it was time to put that look out there. We tossed around a lot of different ideas, all based around the company’s new slogan – “Live True”. After Jeff and I batted around 1000 ideas, it was the leader of AB, Alan Rubin, who hit upon the perfect idea. Instead of real people being in the ads, Alan thought we should use the sales reps. Together, they are called the ‘Road Warriors’ as they are always out on the road selling cigars.
Continue reading and see more photos on Peter’s blog.