Fat Joe – PRIDE AND JOY – Behind the Scenes – by Richard Patterson

NYC-based cinematographer Richard Patterson captured the behind the scenes footage for the “Pride and Joy” music video by Fat Joe.

I’ve enjoyed Fat Joe’s music before doing the Roc-Away on the floor in 2004, so when I found myself prepping my cameras next to the accomplished Hype Williams, the director of Mr. Joe Crack’s¬†newest video “Pride and Joy,” I thought the day couldn’t get better.

The mood was very relaxed on set as Hype, Joe, and Kanye West caught-up and told stories from year’s past. ¬†Suddenly, the calm was thrown into full throttle as Busta Rhymes stormed onto the sound stage on his way to the airport. ¬†Paying his respect to the song, he jumped in front of the A-camera (Sony F65 – such a beautiful camera) for his cameo appearance, nailed the performance, and flew out the stage door with the same intensity as his intro five minutes earlier. ¬†As the day progressed, Hype and his crew easily moved through the shot list for the day… a line-up that included Ashanti, DJ Khaled, Jadakiss, Miguel, and Roscoe Dash.

I used my Canon DSLRs, a Glidecam x-22, and a Sony EX3 to capture the behind the scenes footage for the video.  The sunset intro shots of NYC were captured with a GoPro Hero mounted to a taxi on my way home to Brooklyn.  My post-production was done entirely on Final Cut and I used Magic Bullet for my color correction.

I hope you enjoy the video.

Follow Richard’s blog and see more of his work here.

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