Lauren Margolis of Photoshelter presents their new guide, Google Analytics for Photographers, which gives tips on how to improve your photo business.

For many photographers, Google Analytics is an intimidating tool that’s only useful to computer engineers or the super tech savvy crowd. Either that or you’ve learned your way around the tool, but are stuck when it comes to analyzing the reports and actually using its vast amount of data.

In our new guide, Google Analytics for Photographers, we provide a user-based approach so that you can learn the tool in a way that helps drive business decisions. In other words, we want to help you learn how to use website analytics to diagnose and problems and prescribe a cure.

The guide also includes our 10 Ways to Improve Your Photo Business with Google Analytics, designed to give you actionable tasks that will help guide you in everyday decisions (and help avoid common business mistakes!) – from email campaigns, to social media marketing, to bigger website design changes. We outline the most important reports within Google Analytics and describe how to view those reports, what they tell you, and how they can help you make smarter business and marketing choices.

Continue reading and download the free guide on the PhotoShelter blog.