Rebecca at Graph Paper Press gives some great advice about building your website.

Websites aren’t static. Much like shag carpeting, they’re prone to go out of style. Websites are also your own personal space on the web to do whatever you want with. And much like real life, first impressions matter.

So how do you make it great? First up, your website should have a goal. If you don’t know why your site exists, how will you know what to do with it? Whether your goal is to attract new clients or simply to express yourself to the world, make sure you’re aware of the purpose that lies beneath your HTML, and let that drive your decision-making from selecting a theme to content strategy.

Keeping your goal in mind, edit your content – your portfolio, your sidebar categories, your widgets, your About page. Take a look at each part of your site, and if a piece of content doesn’t further your goals, get rid of it. Be ruthless. Just like you edit and make selections in your art,  do the same for your presence online.

Continue reading on the Graph Paper Press blog.